Paynet — advertising on Meta
The task: raise awareness of the Paynet payment system among younger audiences, bring in followers at a low cost and grow the Instagram audience.
Paynet — targeted advertising on Meta
The task
Bring in followers at a low cost and grow the Instagram audience, and raise awareness of the Paynet payment system among younger people.
What we did
Ran a deep analysis of the audience — worked out who reacts to the brand, and how.
Ran A/B testing through Meta tools — checked different combinations against real impressions.
Took the first results and wrote out the hypotheses for the next round of audience testing.
The result
More than 35,000 followers gained through Meta advertising alone
Over 60,000,000 impressions on Instagram and Facebook
Cost per follower cut by half
Tell uswhat you are launching.
One sentence about the project is enough. We reply within a working day — with scope, timeline and a number, no mandatory intro call.