Englify2026
Englify — lowering the cost of acquisition
The task: grow sales, make marketing more efficient and bring down the cost of acquiring a customer.
Englify — a reworked funnel and a lower cost of acquisition
The task
Grow sales, make marketing more efficient and bring down the cost of acquiring a customer.
What we did
Built a lead generation strategy through social media.
Segmented the audience — split it into groups so each could be addressed on its own terms.
Tested several advertising hypotheses and kept the ones that performed.
Introduced automated funnels for warming up and handling enquiries.
Set up a tighter loop between marketing and the sales team.
The result
Cost per lead down by 35%
Cost of acquiring a customer down by 20%
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