Chig'atoy Mall — a strategy to grow footfall
The task: build a strategy that grows footfall at the Chig'atoy shopping and entertainment centre and makes it an attractive place to relax and shop.
Chig'atoy Mall — a strategy to grow footfall
The task
Build a strategy that grows footfall at the Chig'atoy shopping and entertainment centre and makes it an attractive place to relax and shop.
What we did
Ran a deep analysis of consumer behaviour — pinned down exactly what visitors are interested in and what they prefer. Everything that followed was built on that.
Improved wayfinding inside the centre — reviewed how the zones are laid out and reworked the information stands. Moving around the mall became easy and self-explanatory.
Grew the family side of the offer — introduced shows and events for children, making Chig'atoy a place families choose for a day out.
Built communication through social media — used it to talk to visitors and announce what is happening at the mall now and next.
The result
Footfall up by 30%
Sales in the children's category up by 25%
Advertising reach up by 400%
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